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It has a serious expression and is in a modern indoor setting with wooden panels, plants, and artwork. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/8b35d318-0bec-4e4e-9eb2-fdfe9b7d4017/Slide1.PNG Relevance Series Person in a white lab coat holding a tablet with a graph, in a botanical or agricultural greenhouse with pink and purple grow lights. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/5bd27cac-8584-4504-9fb8-2f07c64870f0/Slide1.PNG Relevance Series Nick Graham Head of Insights at Mondelez talks about Oreo, Cadbury, Pespsi, Nike, Cadbury, Lacta, McCains, LGBT and coercive control https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/84f29729-8ce2-4307-9872-0457fcd79716/Slide1.PNG Relevance Series Cover page of a presentation titled 'Brand Relevance With Indrani Ghosh' featuring a background of scattered letters and numbers and the Futureful logo. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/7aa4ee1c-18c3-45d2-b7e7-15c5bb6f8797/Slide3.PNG Relevance Series Staying relevant requires you to navigate a dynamic world; be at the coalface; connect to what consumers want; invest in brand equity; not always reinventing; managing consumers' experiences https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/1655753108209-A9SNHEP23FYDTZYQZG06/Slide2.jpg Relevance Series Slide titled '6 Key Themes' listing six points about branding strategies, with a background of colorful, graffiti-style artwork on a brick wall, and a blurred figure of a person wearing a white hat in the foreground. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/ec32d660-5d4c-4a39-8286-7cc06812c047/Slide2.PNG Relevance Series Presentation slide titled '4 Themes' listing four points: 1. Brands must be viable and relevant, 2. Put consumers at the heart of Net Revenue Management, 3. Collaboration drives profits, 4. Understand business profit levers. On the right side, a person's hand with white painted nails holding a pink, sparkling round badge that reads 'I'M A WINNER'. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/4df45616-6a39-4f91-98c4-affd0494711a/Slide2.PNG Relevance Series Slide titled '5 Insights' listing five points about innovation and collaboration, with a photo of a brown glass dropper bottle surrounded by pink rose petals on a wooden tray. 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Young's Gastro case study https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/1655753249349-547RWD7SMLGVBN6YF0B3/Slide4.jpg Relevance Series Apply the right growth strategy for your brand https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/f8b4d1eb-f0d6-4392-b600-5a4e7a6afac0/Slide5.PNG Relevance Series A group of diverse young people looking down towards the camera, making peace signs and playful gestures, with a bright sky background. The left side of the image has a blue text box with white text discussing collaboration and marketing strategies. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/f44b6aca-d0f0-4a1e-a685-f9b404f64282/Slide5.PNG Relevance Series A colorful close-up of many small, shiny, glass marbles in various pastel shades, filling the left side of the image. On the right side, a teal background with black text discussing the importance of communication in innovation and business, with the Futureful logo at the bottom. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/b0c826de-04ed-4705-a49f-18476a36bcc7/Slide5.JPG Relevance Series Page of a report or article discussing Mountain Dew's sustainability messaging, Bridging environmental concerns with consumer habits, behind a soft mountain landscape background, July 2023. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/6bcf311c-a942-4625-b8a2-4514c3bf5df7/Slide5.PNG Relevance Series Text discussing India's heritage pride, technological advances among young adults, and the resurgence of Ayurveda, emphasizing its cultural significance and modern acceptance. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/3e9d7952-2d19-4371-98c6-dbccd689e2a6/Slide7.PNG Relevance Series How the Apple iPhone builds a close connection with consumers https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/1655753278450-U9GNU3BLJN5CPE1IN6Y3/Slide6.jpg Relevance Series Build your brand salience https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/f17b2a32-f8fd-4bdc-bc40-d97061ff7f30/Slide6.PNG Relevance Series Nine yellow sticky notes arranged on a rustic white wooden surface with some green leaves in the top left and bottom left corners. 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A hand is holding the handle of the toothbrush. The background is pink. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/b5fe2544-f47c-40d0-a1b5-41f02b3fddc5/Slide8.PNG Relevance Series Relevance Series - the R&D perspective https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/b2a4b14d-c85b-44cb-a13c-59156cc4962b/Slide8.PNG Relevance Series Page from a publication with text discussing the impact of the pandemic on different social classes, the Cadbury 'Thank you' branding in multiple languages for workers, and a contribution from the sale of chocolate bars to health insurance for workers. The page mentions the importance of social class and community support during post-COVID times, with the phrase 'CONTINUED OVERLEAF' at the bottom and a copyright notice for Futureful Consulting 2023. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/cfd0b513-b8f8-4f8c-a3e8-5f3868bb644a/Slide8.PNG Relevance Series Indrani Ghosh of Emami gives her perspective on brand relevance, sharing how changes in technology adoption in India are leapfrogging innovation, how AI will facilitate business growth, and how human-centred insight is always necessary to create meaningful brand purpose. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/bae10e73-f744-40ac-a662-474e41ffa520/Slide9.PNG Relevance Series Taking ESG seriously without diluting the consumer experience https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/1655753541454-TE57KX77F7PTY71RRC7J/Slide9.jpg Relevance Series A thank you slide from Futureful Consulting featuring colorful triangular paper confetti on a light background. The slide includes a large blue box with white text that says "THANK YOU!" and contact information for Futureful Consulting. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/f7ff494a-fa2f-4fac-a9f4-1877f3770e3a/Slide9.PNG Relevance Series Page of a report discussing Cadbury's marketing initiative using AI and social media during Diwali 2021, with a background of mountain silhouettes and a Futureful logo at the bottom. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/9377ca86-5ad7-421c-a9bc-339027f57ef2/Slide9.PNG Relevance Series A promotional page for Futureful, a brand strategy and innovation consultancy, featuring a background of scattered letters and numbers with the company logo and description. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/642d6e70-eccf-4f8b-b250-f39dbcdd6797/Slide10.PNG Relevance Series Contact details https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/54a5a3bf-a835-4b10-84b0-e60ec9633783/Slide10.PNG Relevance Series A page from a report or article titled 'Keeping brands relevant in a crisis', discussing marketing strategies during economic downturns, with references to emotional and behavioral science, and an example of Suchard chocolate brand's emotional campaign. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/bfae64b8-7f9b-4443-9860-8547313ca398/Slide11.JPG Relevance Series Text discussing Nespresso's value proposition and competitive set in the coffee and cheese markets, with a 'continued overleaf' note at the bottom. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/f03f5782-2b48-43f1-b8bd-b09a64ff379d/Slide12.PNG Relevance Series Page from a book or report titled "How to stay relevant and be authentic" with text about brand representation of diverse communities, authenticity, storytelling, and marketing strategies, including a quote about gay representation in ads. The page is numbered 12 and credited to Futureful Consulting 2023. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/09f2635c-5bdd-44db-8225-32f560b63af7/Slide13.JPG Relevance Series Text discussing Oreo's support for the LGBTQ+ community, Lacta's focus on love stories and domestic violence awareness, and the importance of meaningful brand messaging. Footer notes copyright by Futureful Consulting, 2023. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/df32aa10-2307-45ca-b160-87b817b0e944/Slide14.PNG Relevance Series A page from a business report discussing how brand relevance has changed over time. The page includes a heading, several paragraphs of text, and the Futureful logo at the bottom. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/4a186cdf-52c6-410d-9892-16785787345f/Slide15.PNG Relevance Series A promotional slide for Futureful, a brand strategy and innovation consultancy, with a background of mountain silhouettes and a logo in the top left corner. The slide contains text explaining Futureful's services and contact call-to-action. https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/52092b50-8abe-47ae-8ddf-61e3e3ce50aa/Slide2.PNG Relevance Series Relevance Series: Business Category Leader Mother and Child Care at Philips https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/a4b88042-0305-4888-a576-74ea13a34ac3/Slide3.PNG Relevance Series 5 themes for keeping relevant - consumer closeness, agility, activating global brands locally, being in the markets when they emerge, doing 'good' business https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/242183ca-c0c9-4a79-a9ed-16e4d2549c2e/Slide4.PNG Relevance Series Building consumer closeness https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/7e47e8a2-c827-4588-8de1-5e30f12ba5a8/Slide5.PNG Relevance Series Running the business in an agile way https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/894aa5e6-fdac-4ac4-9374-79ecd0659224/Slide6.PNG Relevance Series Activating global brands locally https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/fac56644-f9db-425b-8b51-61b842f5fa47/Slide7.PNG Relevance Series Be in emerging markets at the start of the category expansion https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/91065623-6ae8-4187-89c2-403ff63fe1a5/Slide8.PNG Relevance Series Be a 'good business' pursuing ethical principles https://images.squarespace-cdn.com/content/v1/60dc74c08fa9e82af68aacf9/59e9ec56-462a-4942-ab4d-24374c92cbc4/Slide9.PNG Relevance Series Contact page https://www.futurefulconsulting.com/our-approach daily 0.75 2026-01-15 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Our Approach https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Our Approach